Visit to IEB University: Business Analytics Workshop for 2nd-Year Bachillerato Students

On Friday, January 24th, 2025, a group of 18 2nd-year Bachillerato students went on an academic trip to IEB University, where they participated in an engaging session dedicated to Business Analytics. The purpose of the visit was to introduce students to the world of data analysis and decision-making based on Big Data, one of the fastest-growing and most relevant areas in today’s business world.

The day began at 10:00 AM with a welcome from the university team. Shortly after, at 10:15, the students took part in a Business Analytics Workshop, where they were introduced to key concepts such as the analysis of large data sets, the origins of the discipline, the main tools used in the field, and the professional opportunities it offers. During this session, students also learned about examples of major companies using Big Data to make strategic decisions.

Two former students from the school, Izan Perkins and Leyre González, who are currently studying at IEB, visited to greet the students and share their experiences.

After the theoretical presentation, the students were divided into teams for an interactive practice session. Two teams were tasked with analyzing fictional data from assigned companies. In the exercise, each team used their creativity to propose key data points for a store’s operations, such as the number of people entering and exiting, average time spent in the store, and the conversion rate to sales. With this data, they had to make decisions and propose an improvement plan for the assigned company. At the end, the judges rewarded the team with the best presentation and analysis.

After a well-deserved break from 11:30 AM to 12:00 PM in the university cafeteria, the students had the opportunity to take a guided tour of the university’s new facilities. They saw firsthand the modern spaces available to IEB students, highlighting the beautiful library, the space for the Stock Exchange and Market students, and the main auditorium.

The day concluded at 1:00 PM when the students returned to school, bringing with them a valuable experience on data analysis and decision-making in business, as well as a closer look at the academic opportunities offered by IEB University.